British pop duo Misunderstood have revealed the video for their debut single ‘Ghetto Style’. The track was written by Misunderstood and Maegan Cottone (Little Mix, Britney Spears, Olly Murs).
The duo also recently announced a headline show at the infamous Curtain Club in Shoreditch, London on November 28, in association with Live Nation.Misunderstood are South East Londoners Stephan Benson and Jeff Okyere. They met while they were both at school, bonding over their love for music, choreography and their complicated childhoods. Although ‘Ghetto Style’ is their first proper release, the duo are no strangers to the limelight.
Having nabbed the Will.i.Am seal of approval and partied with Beyonce in West Hollywood, Misunderstood have also attracted an impressive following on their social channels, simply through touring and organically growing a fanbase.
Alongside recording songs like ‘Sucker’ and ‘Imma Do My Thang’ for their social networks, Misunderstood started producing and directing their own music videos – filming themselves as they travelled. Their fan base grew – and their dedication to their own marketing paid off as they accumulated huge numbers of fans on Facebook and even convinced promoters to let them support big acts like Chipmunk, Stooshe, DJ Fresh and even Boys II Men on their UK tours.
The boys say: “We feel most at home when we’re on stage. Playing live drives home exactly why we do what we do - the energy of performing to a crowd and showing what we’re all about is the most exciting thing in the world. We’re thrilled to be bringing our live show to The Curtain Club, and just in time for party season - let’s get it ON!”
“Our message is simple,” says Stephan. It’s about being free to be yourself. It’s about being happy in you. It’s about having fun. It’s storytelling about the people who aren’t being shouted about. You’ll see and hear that in everything; the music, our style and in our videos. Our personalities and beliefs are poured into our music.”